Project | Leadership Training
Client | One Degree Leadership
The client was clear that she envisioned her identity being represented by a tree with branches both for it’s symbolism of strength and growth and for it’s evergreen reach—a reach that lives within her vision and mission to impact the lives of young leaders. The logo sans the logotype still embodies the strength of the tree with the juxtaposition of the person as the trunk of the tree. The number ‘1’ an ‘O’ and ‘D’ is subliminal but still a very important aspect of the design. The client had mentioned in our exploration that she also thought an apple would help to represent her mission to educate so I made sure to sneak that quintessential symbol of education in the design giving a subtle nod to Sir Isaac Newton and his discovery of the Law of Gravity.