Project | Physicians Corporate Identity
Client | Comprehensive Health Integration [CHi]
The physician’s corporate identity abbreviates to create the word Chi which can be interpreted in the Chinese form meaning one’s ‘life energy’. In traditional Chinese medicine the balance of negative and positive forms in the body is believed to be essential for good health and for this physician who also studied acupuncture, this ideology was important. Chi also can be interpreted as the Greek letterform “X” which in it’s shape/form demonstrates symmetry and balance. It was important for the client that the moniker was read just as an acronym which is why I chose to lower case the “i”. It helps her audience read the logo as “Chi” while still understanding its’ full meaning. The icon is both a Greek letter X as well as the double helix so that her medical education and professionalism is also represented in addition to her value set and approach to the practice of medicine.
In addition to creating the logo for this client, I had the pleasure of developing a set of marketing tools that carried the brand. This included the design of social media headers, prescription pad and business stationery.